OVERVIEW
Client
HVAC Company
Campaign Length
2.5 Years (and counting)
Geography
Southwest U.S.
Monthly Investment
$4,000
Objectives
Increase website traffic and booked appointments
Products Used
SEO, & Local SEO
RESULTS
216%+
Lead Conversion
Growth
Growth
303%+
Keyword Visibility
Growth
Growth
46.7%
Website Traffic
Growth
Growth
STRATEGY AND SOLUTIONS
- For the past two and a half years, the strategy has centered around creating blog content relevant to the client’s services.
- Along with that we’ve made a big push on adding additional service area pages and updating/optimizing the content to boost geographic relevance in nearby locations. A good amount of this blog content is based on FAQs. This approach has performed well in driving new traffic to the site and converting them.
- We implemented a strong link-building strategy over the last few years, creating various content pages to enhance the site’s domain authority.
- By developing these core pages and incorporating geo-specific links such as ‘AC Repair (city name)’ and ‘Drain Cleaning (city name),’ we significantly strengthened the authority for their website.
- This resulted in driving more sales and converting calls into repairs and maintenance.
STRATEGY AND SOLUTIONS
- For the past two and a half years, the strategy has centered around creating blog content relevant to the client’s services.
- Along with that we’ve made a big push on adding additional service area pages and updating/optimizing the content to boost geographic relevance in nearby locations. A good amount of this blog content is based on FAQs. This approach has performed well in driving new traffic to the site and converting them.
- We implemented a strong link-building strategy over the last few years, creating various content pages to enhance the site’s domain authority.
- By developing these core pages and incorporating geo-specific links such as ‘AC Repair (city name)’ and ‘Drain Cleaning (city name),’ we significantly strengthened the authority for their website.
- This resulted in driving more sales and converting calls into repairs and maintenance.