Is your plastic surgery practice growing, or could your marketing efforts use a little nip and tuck?
Fair warning now, this ain’t your average blog. Instead I want this to be a self evaluation of your marketing and what area’s your doing good in and what can be improved. So grab a pen and paper or keep a mental note—let’s have some fun and grade your current marketing efforts!
Score each question on a scale of 1-5. With each section totaling up to 15 points.
- 6 or below and you need some help now. Like yesterday!
- 7-10 points and I would say you’re doing okay, but you still need some TLC. We don’t settle for “okay” results.
- Any score of 11 or more and you’re doing pretty good. But we want a 15 right?
Ready to get started?
Section 1: Website Effectiveness
- Is your website visually appealing and modern? Is it easy to navigate and provide a good user engagement?
- Does your website load quickly (under 3 seconds)?
- Is your website fully mobile-friendly? Grade it yourself here
Your website is your 24/7 sales person. It should answer questions and build trust. If it’s outdated, slow, or not mobile friendly, potential patients may quickly bounce off and visit your competitors instead. Marketing always end with sending people to the website. So this is a big priority for more leads.
Section 2: SEO & Online Visibility
- Does your website show up on page 1 of Google for your core procedures you offer?
- Is your Google Business Profile optimized to help you show up in the local map pack?
- Do you track your keyword rankings, website traffic, conversions, or any other metrics on a monthly basis?
There’s a saying in the marketing world. The best place to hide something on the page 2 of Google. If you’re not on page one, you’re not being found. Being found on search results means more consultations and more procedures. SEO isn’t just a buzzword; it’s a growth engine.
Section 3: Social Media Presence
- Are you posting quality content (at least 2-3 times per week) on your social media channels? (posts about national pizza day don’t count.)
- Do you share engaging content? Like before-and-after images, patient testimonials, or how procedures work?
- Are your followers interacting with your content on a regular basis? (likes, comments, shares)
Effective social media marketing builds trust and showcases your expertise. It’s also one of the best ways to attract new patients and build a human connection. Plus it’s an added tool in your belt for more lead generation.
Section 4: Content Quality
- Are you regularly posting blogs or new case studies on your website? (at least a few times a month)
- Do you feature updated before-and-after galleries? They say a picture is worth a thousand words.
- Is your content helpful, answering patients’ common questions in a clear manor or providing information to showcase your practice as the go-to experts?
High-quality content not only helps with SEO and website user engagement, but it establishes your authority and educates new patients, moving them closer to booking.
Section 5: Reputation Management
- Do you regularly ask patients for Google reviews?
- Are you responding to both positive and negative reviews?
- Is your rating consistently above 4.5 stars?
Positive reviews create a great first impression and can make or break whether a potential customer even reaches out. Online reviews are today’s word-of-mouth. A strong reputation can significantly boost your patient acquisition.
Section 6: Paid Advertising Effectiveness
- Are you currently using Google Ads, social media ads, or geofencing?
- Are you clearly tracking your ads’ ROI?
- Are you consistently seeing new patients from your ads each month?
Paid ads drive targeted, ready-to-book patients directly to your practice. An effective advertising campaign can yield quick results and drive rapid growth.
Section 7: Lead Conversion & Booking
- Do you respond to inquiries within 2 hours?
- Is the consultation booking process simple and quick, or do they have to jump through hoops just to talk with someone?
- Do you have automated reminders and follow-ups in place to nurture the leads all the way through the procedure?
There is nothing worse than having a great marketing campaign and good website, only to lose the patient in the booking process. Don’t let all of the marketing time and money go to waste and let your potential patients slip away!
Let’s Calculate Your Results:
Before we do, don’t be too hard on yourself up if this opened your eyes to a few things. That was the whole point of this. Marketing is not about being perfect in everything. It’s about doing good quality work in as much as you can. Progress over perfection! If you’ve mastered some of these area’s, just know that I’m proud of you. But if you’re failing in other areas, we can help.
Now, let’s see how you did.
- 90-105 points: You’re crushing it! Your marketing strategy is healthy and strong. Keep fine-tuning those details to maintain your competitive edge.
- 70-89 points: You’re doing pretty good—but there’s room for improvement. A few adjustments could significantly boost your results.
- 45-69 points: Not bad, but your marketing strategy definitely needs some attention! It’s time for some professional help, and we got you covered.
- 44 points or less: Your marketing needs more than a touch-up—it needs a complete makeover. Let’s talk solutions!
So, what’s the diagnosis for your marketing?
Whether your marketing scored high or you’re due for a major makeover, the good news is, improving your strategy is completely within reach. Remember, great plastic surgery marketing means attracting more patients, booking more procedures, and ultimately growing your practice.
If your quiz results reveal there’s room to improve (especially if your score was under 89 points), don’t stress—just consider it an invitation to meet with us and take your practice to the next level. And the even better news? You don’t have to tackle it alone.
Ready to give your plastic surgery marketing the makeover it deserves? Let’s talk!