Streaming TV Advertising
As a business owner or manager, you always look for new ways to reach your customers and extend your brand recognition. You also want to target the groups most likely to buy your products or services. One advertising option you might be missing out on is streaming television platforms. Millions of potential clients tune in to watch their favorite shows or movies on platforms like Netflix, Hulu, Peacock, Prime Video, and dozens more. You can utilize these platforms to ensure that your potential customer base sees your brand and gets excited. Learn more about streaming TV advertising today.
Benefits of Streaming TV Advertising
Streaming TV advertising can provide your company with a wealth of benefits. These include:
Cost efficient
It's much less expensive to advertise on streaming TV than on linear television. In many cases, you can opt to advertise month-to-month.
Control competition
In many cases, you can ensure that your ads don't end up in the same group of ads as your competitors.
Make changes in real-time
You can change your advertisements and strategy quickly and efficiently.
High targeting
In addition to age and gender, you can target your customers based on the type of shows or movies they would watch.
Relative Marketing can help you explore all the benefits.
Popular Streaming Platforms for Advertising
When you’re ready to commit to advertising on a streaming platform, you have your choice. These include:
- Hulu
- Amazon Prime Video
- Pluto TV
- Facebook Watch
- Max
- Netflix
- Peacock
- DirecTV
- Paramount Plus
You can review the shows and movies on these platforms and select the platforms that you believe most thoroughly align with your business and brand. Consider reaching out to us now to get started.
Creating Effective Streaming TV Ads
When you want to create effective streaming TV ads, you need to start by identifying and defining your target audience and what they’re watching. This can help you choose the streaming platforms that most align with your audience.
The ad format needs to be one that conveys your message and gets a response that meets your goals. The ad should have a clear message about your brand and encourage watchers to take the next steps.
You might consider striving for an emotional response to the ad. This can help with engagement. You also need to include a way to track the success of the ad, so you can make adjustments as needed.

Targeting Your Audience Effectively
To target your audience, you’re going to have to use a targeting strategy. These can include:
- Demographic: Using information such as age, gender, income, and education, you can create a target audience, leaving only people who meet your requirements in the group.
- Contextual: Decide the content that you think your target audience consumes and place your ads only in these shows and movies.
- First-party data targeting: Use the information that your company already has to reach out to customers and potential customers to determine the type of content they stream.
Streaming TV advertising allows you the flexibility you need to change your strategy and target audience quickly.
Measuring Success in Streaming TV Advertising
You need a way to measure if your advertising with streaming television has been a success. Here are the most common metrics you can use:
- Impressions
- Cost Per Mille (CPM)
- Cost Per Acquisition (CPA)
- Conversion Rate
- Viewability Rate
- Audience Reach
- Completion Rate
- Return on Ad Spend (ROAS)
If you aren’t seeing the results you want, changes are easy to make.
Start Streaming TV Advertising With Revive Marketing
At Revive Marketing, our team works closely with you to choose the right streaming TV platform for your brand. We can provide you with the support and advertising you need to take your company to the next level. Partner with us now.
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