Streaming TV Advertising
Streaming (OTT) Ads That Actually Reach Your Ideal Patients Where They Watch.
Streaming TV isn’t just for binge-watchers anymore. It’s where your current and future patients are hanging out. Platforms like Hulu, Peacock, and Prime Video give you direct access to the living rooms (and mobile screens) of your ideal audience. Whether you’re running a clinic, urgent care, or specialty practice, OTT advertising lets you skip the guesswork and show up where it counts.
Millions of people are cutting the cord every year. It’s time to get on board or fall behind. Streaming (OTT) Ads are targeted, trackable, and a whole lot more exciting than another billboard. Let’s talk about them and how they can help you grow.
Benefits of Streaming TV Advertising
Streaming TV advertising can provide your company with a wealth of benefits. These include:
Cost efficient
It’s much less expensive to advertise on streaming TV than on traditional cable television. In many cases, you can change it up month-over-month.
Control competition
In many cases, you can ensure that your ads don’t end up in the same group of ads as your competitors.
Make changes in real-time
You can change your advertisements and strategy quickly and efficiently.
High targeting
In addition to age and gender, and geographic, you can also target your customers based on the type of shows or movies they watch.
Revive Marketing can help you explore all the benefits.
Popular Streaming Platforms for Advertising
When you’re ready to commit to advertising on a streaming platform, you have your choice. These include:
Hulu
Amazon Prime Video
Pluto TV
Facebook Watch
Max
Netflix
Peacock
DirecTV
Paramount Plus
You can review the shows and movies on these platforms and select the platforms that you believe most thoroughly align with your business and brand. Consider reaching out to us now to get started.
Creating Effective Streaming TV Ads
Creating effective streaming (OTT) ads starts with one thing; knowing exactly who you’re trying to reach and what they’re actually watching. From there, it’s all about choosing the right platforms that match your audience’s habits.
Your ad should be clear, compelling, and designed to spark action. Whether you’re aiming for more appointments, brand awareness, or both, the message has to be simple and focused.
Want bonus points? Tap into emotion. People remember how your ad makes them feel, and that connection can turn into clicks, calls, and conversions. And don’t forget the data. Make sure you’re tracking performance so you can adjust and improve as the campaign runs over time.
Targeting Your Audience Effectively
To target your audience, you’re going to have to use a targeting strategy. These can include:
- Demographic: Using information such as age, gender, income, and education, you can create a target audience, leaving only people who meet your requirements in the group.
- Contextual: Decide the content that you think your target audience consumes and place your ads only in these shows and movies.
- First-party data targeting: Use the information that your company already has to reach out to customers and potential customers to determine the type of content they stream.
Streaming TV advertising allows you the flexibility you need to change your strategy and target audience quickly.
Measuring Success in Streaming TV Advertising
You need a way to measure if your advertising with streaming television has been a success. Here are the most common metrics you can use:
- Impressions
- Cost Per Mille (CPM)
- Cost Per Acquisition (CPA)
- Conversion Rate
- Viewability Rate
- Audience Reach
- Completion Rate
- Return on Ad Spend (ROAS)
If you aren’t seeing the results you want, changes are easy to make.
What’s Included with Streaming (OTT) Ads?
We don’t just “run some ads.” We build smart, hyper-targeted campaigns designed for real healthcare growth.
Here’s what’s included:
Programmatic Video Buying
We tap into premium inventory across platforms like Hulu, Roku, Amazon Fire TV, and more—without blowing your budget. Our system bids in real-time to get you the best placements based on your audience’s habits, location, and viewing preferences. No wasted spend. No guessing games. Just your brand in front of the right people.
Connected TV + Cross-Device Targeting
We don’t just stop at the big screen. Our campaigns follow viewers from their living room TV to their phones, tablets, and laptops, which is perfect for targeting on-the-go families or younger demographics. They see your ad at home, then again on mobile. You’re staying top of mind wherever they go.
Geofencing with OTT
Want to focus on a tight local radius or specific ZIP codes? We’ll create invisible “fences” around key areas and deliver your ads only to people within those zones. It’s ideal for urgent care, dental, and med spa campaigns that rely on local foot traffic.
First-Party Targeting
We work with platforms that support healthcare safe and privacy conscious targeting, using consented data and interest based filters (like age, income, health intent signals, and more). Yes, it’s HIPAA aware. And yes, it works. No sketchy third-party data. Just smart, ethical targeting.
Conversion Tracking & Reporting
Know exactly what’s working. We track impressions, completed views, site visits, and conversions so you can see how OTT ads are driving real results for your practice.
Measuring Success in Streaming TV Advertising
You need a way to measure if your advertising with streaming television has been a success. Here are the most common metrics you can use:
- Impressions
- Cost Per Mille (CPM)
- Cost Per Acquisition (CPA)
- Conversion Rate
- Viewability Rate
- Audience Reach
- Completion Rate
- Return on Ad Spend (ROAS)
If you aren’t seeing the results you want, changes are easy to make.
Start Streaming TV Advertising With Revive Marketing
At Revive Marketing, our team works closely with you to choose the right streaming TV platform for your brand. We can provide you with the support and advertising you need to take your company to the next level. Partner with us now.
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