OVERVIEW
Client
HVAC Company
Campaign Length
2.5 Years (and counting)
Geography
Southwest U.S.
Monthly Investment
$4,000
Objectives
Increase website traffic and booked appointments
Products Used
SEO, & Local SEO
RESULTS
216%+
Lead Conversion
Growth
Growth
303%+
Keyword Visibility
Growth
Growth
46.7%
Website Traffic
Growth
Growth
The client approached us with concerns about low website traffic and insufficient appointment bookings. Their site was not ranking well for key terms related to their core services, limiting the companies visibility. Their main goal was to expand their online presence, increase website traffic, and ultimately boost the number of appointments booked.
STRATEGY AND SOLUTIONS
- For the past two and a half years, the strategy has centered around creating blog content relevant to the client’s services.
- Along with that we’ve made a big push on adding additional service area pages and updating/optimizing the content to boost geographic relevance in nearby locations. A good amount of this blog content is based on FAQs. This approach has performed well in driving new traffic to the site and converting them.
- We implemented a strong link-building strategy over the last few years, creating various content pages to enhance the site’s domain authority.
- By developing these core pages and incorporating geo-specific links such as ‘AC Repair (city name)’ and ‘Drain Cleaning (city name),’ we significantly strengthened the authority for their website.
- This resulted in driving more sales and converting calls into repairs and maintenance.
The client approached us with concerns about low website traffic and insufficient appointment bookings. Their site was not ranking well for key terms related to their core services, limiting the companies visibility. Their main goal was to expand their online presence, increase website traffic, and ultimately boost the number of appointments booked.
STRATEGY AND SOLUTIONS
- For the past two and a half years, the strategy has centered around creating blog content relevant to the client’s services.
- Along with that we’ve made a big push on adding additional service area pages and updating/optimizing the content to boost geographic relevance in nearby locations. A good amount of this blog content is based on FAQs. This approach has performed well in driving new traffic to the site and converting them.
- We implemented a strong link-building strategy over the last few years, creating various content pages to enhance the site’s domain authority.
- By developing these core pages and incorporating geo-specific links such as ‘AC Repair (city name)’ and ‘Drain Cleaning (city name),’ we significantly strengthened the authority for their website.
- This resulted in driving more sales and converting calls into repairs and maintenance.